Technomic Reveals Global Opportunities for the Breakfast Daypart

CHICAGO, July 18, 2024 — Technomic released the 2024 Breakfast Global Menu Category Report, allowing operators and suppliers alike to leverage deep category insights, from consumer preferences for breakfast foods and beverages to the latest menu trends and operator performance for both global chains and local leaders.

“With breakfast patronage back to pre-pandemic levels, competition for morning occasions is heating up. Value and convenience will be paramount for restaurant chains in the near term, as they face competitors that include not just full service and quick service, but also street foods and convenience stores,” explains Aaron Jourden, director of international research and insights at Technomic.

Key findings:

• Globally, the share of breakfast sourced away from home is moderate and trending upwards
• Menu trends influencing breakfast globally include elevated egg sandwiches and global specialties, such as Middle Eastern shakshuka and Korean toast sandwiches
• Sustainability and animal welfare are key initiatives for breakfast, with reusable cups, food waste programs and cage-free egg sourcing central to global and local brands
• Established operators are launching complementary sub brands, particularly for coffee platforms and bakery ranges
• Quick service and coffee chains are bullish on unit expansion in the near term

The report is a deliverable included in Technomic’s Global Foodservice Navigator program, which provides ongoing tools to keep at the forefront of evolving consumer, menu and operator trends on both a country and global level.