Technomic Assesses the Pizza Category Across Away-From-Home and At-Home Channels
Report reveals insights to help brands win in the competitive pizza category.
CHICAGO, December 14, 2023 — Technomic just released a comprehensive deep dive into how the away-from-home and at-home pizza category is evolving from market sizing, operator and consumer perspectives. This strategic report also explores the current and future outlook for the pizza categories, along with menu trends, future conditions for success, and expert-recommended category and channel initiatives.
“Pizza sales have dipped slightly across the foodservice industry over the past year to 18 months. Both price and a bit of pizza fatigue have had an effect,” said Wade Hanson, senior principal at Technomic. “But that fatigue shouldn’t be completely unexpected as many consumers’ frequency of ordering pizza had really spiked during the pandemic years. Consumer affinity for pizza is still very real, however, and Technomic has forecasted growth rates to begin climbing again as soon as 2024.”
Key findings include:
- 86% of operators menuing pizza contend that pizza is important to the success of their business
- 86% of all consumer spending on pizza is through foodservice operators, while only 14% of spending is with retailers
- Gen Zers and millennials are consuming more pizza than two years ago, while the opposite is true for baby boomers and Gen Xers
About Technomic:
Technomic Inc. was founded as a management consulting firm in 1966. Since then, Technomic’s services have grown to encompass cloud-based B2B research tools, consumer and menu trend tracking and other leading strategic research and analytic capabilities, to prioritize and size business opportunities. Our clients include food manufacturers and distributors, restaurants, retailers and multiple other business verticals aligned with the food industry that are looking to make informed decisions to support their business growth.
About Informa:
Informa is a leading international B2B markets, live and on-demand events and digital services group. They connect businesses and professionals in 30+ industries with the knowledge they need to learn more, know more and do more. Informa has hundreds of global brands, products and services and employs 11,000 employees in ~30 countries worldwide.
Informa Connect is a content-led, live and on-demand experiences business which connects professionals with knowledge, ideas and opportunities. Informa Connect, a community of over 1,000 colleagues globally, offers connection through events, media and research. They service a number of different industries including Finance, Bio Tech and Pharma, Restaurant and Food, Catering, Event Planning, Pop Culture, Marketing, Law, Energy, HR, Sustainability, Construction.
Find out more about Informa and the Informa Connect division at www.informa.com and www.informaconnect.com.
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