Pizza

The pizza category proved “pandemic-proof” in 2020, leading to more intense competition across both foodservice and retail. Uncover new category and channel opportunities with the Pizza Multi Client Study.

This study will explore market volumetrics, including total size of the pizza market and ingredient sizing, as well as dive into actionable consumer and operator insights.

Questions you can answer with this study:

1. What is the historical and projected pizza growth by format and channel?
2. What is the market sizing for pizza ingredients in foodservice?
3. What are consumer attitudes, consumption frequency and preferences for pizza?
4. What are key trends affecting the pizza category?
5. What are operators offering and what is the brand selection criteria for dough, meat toppings, sauce and cheeses?

SCOPE

At-home:

• Supermarkets/grocery stores
• Mass merchandisers
• Other retailers

Away-from-home:

• Limited-service pizza restaurants
• Other limited-service restaurants
• Full-service pizza restaurants
• Other full-service restaurants
• Supermarket foodservice
• C-store foodservice
• Lodging
• Recreation
• Business & industry
• Healthcare
• K-12
• Colleges & universities