MULTI CLIENT STUDY—
Packaged Snacks
Understand the future role and opportunity for the away-from-home category.
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Within the snacking occasion, packaged snacks continue to play an integral role in consumers’ lives due to their convenience and portability. Explore the current status and future outlook for the away-from-home packaged snacks category with the Packaged Snacks Multi Client Study.
This strategic deep dive will explore historical, actual and forecasted market size, as well as actionable consumer and operator insights to support product, marketing and sales strategies.
Questions you can answer with this study:
1. What is the actual size of the market by product type and segment?
2. What is the outlook for the future and what will drive future performance of the product types within each segment?
3. What are emerging “hot” product types and formats?
4. What are consumer attitudes and usage relative to the products and segments where the products are sold?
5. What packaged snacks are operators currently offering and why?
FORMAT SCOPE
Salty/savory packaged snacks:
- Potato chips
- Pretzels
- Tortilla chips
- Snack mix
- Popcorn
- Trail mix
- Crackers
- Jerky
- All other
Sweet packaged snacks:
- Cookies
- Snack/cereal bars
- Protein bars
- Fruit snacks
- Baked goods
- All other
Shelf stable only
Single-serve, large single-serve
SEGMENT SCOPE
Restaurants
Limited-service restaurants
Beyond Restaurants:
- B&I
- College & universities
- Healthcare
- K-12
- Lodging
- Recreation
- Vending/micromarkets/pantry
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