Convenience-Store Beverage

Foodservice beverage (dispensed and made-to-order) is a crucial category within convenience stores, driving traffic, sales and profits for operators. Competition for beverage sales has intensified and operating complexity has increased. Operators are now challenged to enhance hot and cold offerings, as well as manage their beverage programs to meet or exceed consumer expectations, while satisfying business objectives.

Explore an in-depth assessment of evolving beverage category challenges and opportunities featuring consumer and operator perspectives, as well as new market dynamics, with the Convenience-Store Beverage Multi Client Study. Leverage study findings and expert guidance to support your team’s short- and long-term growth in the category.

Questions you can answer with this study:

1. What is the size of the c-store foodservice business, as well as the historical and projected growth across categories?
2. What are c-stores’ current beverage offerings, including planned changes?
3. What are strategies and tactics to increase beverage sales and profits?
4. What are c-store consumer beverage purchase dynamics? What drives and deters beverage purchases?
5. What are c-store beverage consumer preferences for format, packaging and equipment?

CATEGORY SCOPE

Hot:

• Regular hot coffee
• Specialty hot coffee
• Regular hot tea
• Specialty hot tea
• Hot chocolate/cocoa

Cold:

• Carbonated soft drinks
• Cold coffee (e.g., iced, cold brew, etc.)
• Iced tea
• Lemonade
• Energy drinks
• Juice/juice beverages
• Smoothie
• Isotonic/sports drinks
• Milkshake
• Other cold beverages (e.g., agues frescas, horchata, etc.)

Frozen:

• Frozen carbonated beverages
• Frozen uncarbonated beverages