MULTI CLIENT STUDY—

The Buyer’s Journey in the New Digital World

Identify changes in foodservice buyers’ path to purchase menu ingredients and supplies and look at the direct and indirect roles traditional, social and digital media play in the purchasing journey.

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Increased reliance on off-premise service models and issues with supply chain have created new sourcing complexities. Understand how buying patterns in the market have transformed with The Buyer’s Journey in the New Digital World Multi Client Study.

Study findings will identify changes in foodservice buyers’ path to purchase menu ingredients and supplies as well as looking at the direct and indirect roles traditional, social and digital media play in the purchasing journey.

Questions you can answer:

How has the pandemic changed the way foodservice buyers source their menu ingredients and supplies?
How can manufacturers best influence the buying decisions of their customers and prospective customers?
How have distributors changed their digital interfaces and other digital outreach in their effort to compete in the new environment?
How do operators prefer to learn about new product insights and information?

SEGMENT SCOPE

Restaurants: