CONSUMER TREND REPORT—
Value & Pricing
Uncover how consumers calculate the value equation and explore factors that impact consumer price thresholds.
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The pandemic has impacted consumer perception of value and price-sensitivity at restaurants. Discover how consumer attitudes and purchasing decisions have evolved, as well as new attributes added to the value equation, with the Value & Pricing Consumer Trend Report.
Purchase this report to help guide pricing and promotional strategies aligned with the new consumer value equation.
Report Benefits:
- Understand the impact COVID-19 is having on consumer definitions of value across foodservice segments and key attributes
- Explore the top attributes that drive value
- Understand the role of value menus, loyalty programs and promotions
- Uncover how much consumers are willing to pay across dayparts and restaurant segments
- Identify what’s next for value and pricing
Report Features:
Each report comes in PowerPoint format and is accessible on our online Ignite platform. Along with the report, you will receive a one-pager of key themes and trends, the consumer survey and full data set, which is broken out by age, gender, region, income and more.
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