Alcohol To Go

As COVID-19 has increased delivery and takeout for at-home enjoyment, new sales permissions have prompted many operators to launch to-go drink programs. With drastic changes in the off-premise channel come new challenges and opportunities for the foodservice industry.

To help equip on-premise operators, suppliers, distributors and delivery providers as they seek to leverage this new market dynamic to support recovery from the COVID-19 crisis and drive new growth, Technomic will undertake the Alcohol To Go Multi Client Study. This study will include key insights and trends into shifting consumer perspectives and alcohol sourcing behaviors as well on-premise operator perspectives.

Questions you can answer with this study:

1. What is the current regulatory landscape relative to alcohol delivery and takeout options?
2. How have alcohol sourcing behaviors and expectations shifted due to the COVID-19 outbreak?
3. What is the role of alcohol availability in restaurant selection? What purchase drivers and occasions impact ordering to-go alcohol?
4. How have consumers’ online path to purchase for restaurant to-go alcohol shifted? What are the preferred platforms and providers for ordering?

SCOPE

On-Premise Segments:

• Casual-dining restaurants
• Fine-dining restaurants
• Bars, taverns and pubs

Alcohol Categories:

• Spirits
• Wine
• Beer